Just finished skimming a book, well, I can’t even call it just “a book”, it’s more like an epiphany. Written by Kelly Mooney and Nita Rollins, Ph.D.

Perhaps it’s because I’ve taken a few years off in the marketing area to focus on other talents and interests of mine, but The Open Brand concept was such a refreshing read for me. I completely understand and relate to the concept and ideas that they so simply and brilliantly layout.

Every business owner and entrepreneur should read this little gem of marketing philosophy.

I highly recommend The Open Brand as a great start to developing your company philosophy and marketing models.